Experience assessment
A focused starting point
Understand where an important product or customer journey breaks down. Leave with a prioritized set of findings and a practical plan for what to improve.
Independent product & customer experience consultancy
Complexity, clarified.
People, considered.
Helping teams make their products and digital experiences
easier to understand, trust, and use.
Strategy. Design. Working prototypes.
A partner through the messy middle
Good design connects what a business needs with what a person can actually use.
I work with teams whose products, websites, and customer journeys have become complicated. Together, we find the friction, agree on what matters, and turn a clearer direction into something real.
Ways to work together
Clarity first.
Then, forward.
Strategy & working prototypes
From uncertainty to something testable
Clarify the problem, shape the experience, and build a prototype people can try. Use research and feedback to make better decisions before committing to a larger build.
Ongoing design partnership
Senior judgment, consistent involvement
Bring a design partner into your team’s rhythm. Prioritize work across product, website, and customer touchpoints, with agreed capacity, responsibilities, and review points.
Selected experience
Work that connects.
Medical technology
Vet-Rayby Sedecal
Customer experienceMedical technology / Customer experience
A connected experience, from discovery to support.
Brand, website, support resources, and trade show materials for a long-standing veterinary imaging client.
B2B software
Suralink
Product designB2B software / Product design
Making complex document workflows easier to use.
Product design and design systems for an audit request and document exchange platform.
Creator tools
Blubrry
Information designCreator tools / Information design
Turning information into a clearer next step.
Dashboard, analytics, and onboarding design for podcast creators.
The approach
Understand. Simplify. Make.
Understand the real problem.
Listen to the people doing the work. Map the journey, constraints, and decisions that need attention.
Make the next step clear.
Choose priorities, reduce unnecessary complexity, and give the team a shared direction.
Carry it into practice.
Design, prototype, and support implementation. Use AI where it helps us learn and build, with human judgment throughout.
Let’s start with your question
What needs to feel easier?
A complicated workflow. A fragmented customer journey.
An idea that needs to become testable.